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How long does it take for merchandise to become available for a new anime series?

Unfortunately there is no set time for this! Sometimes there can be a long wait between an anime or manga coming out in Japan and official licensed merchandise being available for it. It is normal for merchandise to only become available in Japan once an anime is either halfway through or has finished its first series and the licensors know how popular it is. We try to make sure we are among the first stores in the UK to get hold of new products when they are released. Please be aware that unlicensed bootleg/fake goods are often available for sale for a new anime weeks or even months in some cases before real official merchandise is available! This is because the bootleg manufacturers do not have to negotiate with the anime studios, publishers and manga-ka's to get the rights to legally make merchandise from the series.

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